
Two brothers on a journey...
Aditya and Yash, two brothers on a mission to redefine soda, founded Misfits to bring a healthier, functional alternative to the market. It all began when Aditya, while working at Samsung in Bangalore, developed a daily soda habit. Six months later, routine blood tests revealed non-alcoholic fatty liver disease and significant weight gain. Searching for healthier options, he found plenty abroad-but none in India. Determined to bridge this gap, he started developing a better solution. Yash soon joined him on this journey, and together, they built Misfits, a soda that's bold, functional, and actually healthier for you.